That being said, there is an obvious connection to be made between the reptilian Archon strand in conspiracy culture and the work of George R. R. Martin, namely, his Song of Ice and Fire series, televised as Game of Thrones. In that story, a particular bloodline, the Targaryens, are genetically linked to the most powerful creature of that fictional world, the dragon. The dragon is of course a reptilian creature.
This bloodline has, so to speak, dragon blood in their veins which enables them to command real dragons at will - a devastating weapon of war - and withstand fire. To keep their bloodline 'pure' these Targaryens, who eventually came to rule the whole land of Westeros (the West, obviously, as opposed to the East) before being usurped a few years before the beginning of the first novel in the series, indulge in incestuous breeding, i.e. brother and sister procreate. Icke makes the same point about the so-called Archontic bloodlines who make sure to mate with the right genetic material in order to preserve their reptilian DNA intact.
The novel makes it implicitly clear that this reptilian, dragon-like bloodline - not known for its empathy or mercy (not to say the human noble bloodlines are any better) - has some divine right to rule and it is likely that the ending of this long drawn out series will see the restoration of this bloodline to power under cover of saving the land of Westeros from the so-called 'white walkers', that is, zombie-like dead beings originating from the icy North who are gradually making their way south to prey on the living.
These white walkers, of course, can only be killed by fire and it is obvious to me that the fire of the dragons, controlled by one of the last Targaryens alive, Daenerys, will be used to put an end to this icy zombie apocalypse; whence A Song of Ice and Fire. Also noteworthy is that at the end of the first book, Daenerys gives birth to a human, reptilian hybrid with scaly skin, a real monstrosity which dies as part of a dark magic ritual. Such reptilian births are alleged to take place here on earth according to some creepy YouTube videos - just type 'reptilian birth' in the YouTube search engine.
While George R.R. Martin's work is in no way a fictionalisation of Icke's theory, the two do synchronisitically co-incide as part of our modern consciousness tapestry, in the shape of the reptilian overlord theme. Both authors do hark back to the many legends of old from ancient civilisations concerning serpent, reptilian or dragon like overlords, be it in South America, Sumer, India, North America and so forth who are said to have genetically interbred with humans to form - as Icke argues in his work - Archontic bloodlines that rule the entire Planet Earth show today.
Addendum - Of course, the other example of a reptilian Dark Lord is Lord Voldemort in the Harry Potter books and films, whose serpent-like features are clear for all to see and who commands the actions of a giant snake, Nagini.